Edukit Craft Kit
AMAZON VIDEO ADVERTS, TIKTOK SHOP, AMAZON PRODUCT VIDEO

Client: Edukit

Production Company: LiveUP Media (www.liveupmedia.co.uk)

Brief: Our goal was to create a TV commercial-quality video for Edukit's craft kit, available on Amazon. Emphasizing our unique approach, we collaborated with a real, craft-loving family to authentically demonstrate the product's value. This approach aligns with our company's philosophy of using genuine families to 'battle test' products on screen, ensuring a more relatable and engaging advertisement.

Product: The Edukit Craft Kit is an all-in-one solution for crafting enthusiasts, perfect for family activities. It includes a variety of materials, encouraging creativity and fun for all ages. (Link to product: Amazon.co.uk)

Production Approach: Our film production company specializes in creating TV-ready content, ideal for high-stakes media pickup and product launches. For this project, we focused on capturing the genuine enjoyment and utility of the Edukit Craft Kit. By featuring a family that truly loves crafting, we ensured the video would resonate with similar families and craft enthusiasts.

Results: The final advertisement is polished and effective, successfully showcasing the fun and creativity associated with the Edukit Craft Kit. This approach has contributed to the product's appeal on Amazon, enhancing its visibility and customer appeal.