As a videographer in London I meet a lot of soloprenuers and personalities and ultimately they want to look good. Whether promoting a business or a mentor course, their video marketing material needs to look on point and feel a bit different to their competition This is the basis of my small video production company in London, that everything is custom-shot, hand made and custom designed, from the filming to the editing.
Simple video production techniques for a more inventive look
I'm a multidisciplinary video producer in London, and while i don't re-invent the wheel every time, i don't settle for second best.
As you can see from this video guide, I use very simple video editing techniques to create a more inventive, competitive edge to a larger agency who wouldn't have this level of focus on the video outcome.
Framing
when on-set I frame up my shots with industry standard thirds framing so that everything feels just like it does on the TV. This is one place i'm certainly not looking to re-invent the wheel.
Color Grading
I have a personal taste in color grading my shots so they look a million dollars, I seek out references of the top performing videos online Jordan Peterson, Diary of a CEO among others that pass through my reference monitor to ensure we are hitting the right marks with taste and professionalism.
Custom Animations and Motion Graphics
Over the years I have hand-picked a team of motion designers that are absolutely fantastic! they help explain complex ideas into simple beautiful hand created animations that bring everything together.
Conclusion
For a small video production company in London, I'm a producer that has high expectations from our video content so that it is high performing and proudly owned by our clients. I am very pleased with the final result for our Hugo video series depicted in this example simply by using a few simple industry video techniques.
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