Case Study Video Optimization for BIO-Europe Spring 2026 Deep Sleep Technologies B.V. × LiveUP Media

Client Overview

Deep Sleep Technologies is a University of Amsterdam start-up developing a patented modeling-based closed-loop neurostimulation platform that enhances natural slow-wave (deep) sleep using consumer EEG wearables. Their technology detects brainwaves in real time, predicts optimal phases with millisecond precision, and delivers gentle acoustic pulses to amplify restorative slow oscillations — delivering up to 18–24 % deeper delta power.

Recent milestones include €2M seed funding, ongoing insomnia home trials, PTSD memory-reactivation research, and a new collaboration with the Dutch Ministry of Defence for cognitive resilience in operational environments.

Project Objective

Deep Sleep Technologies asked us to revise and optimize the promotional explainer video we had originally created for them, tailoring it specifically for their presence at BIO-Europe Spring 2026 (March 23–25, Lisbon) — Europe’s premier biotech partnering conference (co-located with LSX Europe).

The goal was to transform our earlier voiceover-led version into a high-impact, text-led cinematic asset optimized for silent viewing on booth screens, investor 1:1 meetings, and digital follow-ups. It needed to feel premium, scientifically credible, and instantly accessible to C-suite executives, investors, and pharma BD teams while clearly showcasing the technology, multi-market potential, and recent defence milestone.

The Challenge

Our original video effectively introduced the core technology and benefits, but the fast-paced conference environment required several targeted refinements:

• Some copy felt too simplistic for a sophisticated investor audience.

• Several short-duration slides (2–4 seconds) became crowded when updating the messaging.

• The video needed to work perfectly without audio while still telling a compelling, professional story.

Our Solution

Building directly on the strong visual foundation and animations from the original video we delivered, we rapidly optimized the entire piece into a clean, premium text-led experience:

• Zero voiceover — all storytelling delivered through elegantly animated on-screen text.

• Sharper, investor-grade copy across every slide (including the key transition slide upgraded from “We fix it” to the much stronger “WE ACTIVELY ENHANCE IT”).

• Four concise Industry Pillar cards highlighting their key markets: General Population & Healthy Aging • Military & Defense Performance • Clinical Insomnia Treatment • PTSD & Mental Health Recovery.

• Five ready-to-loop 10–15 second silent booth assets (technology highlight, results, Dutch MoD milestone, etc.).

All updates were completed in under 48 hours while preserving the original aesthetic and high production quality.

Results & Impact at BIO-Europe Spring 2026

The revised video and looping assets ran continuously at the Deep Sleep booth and during partnering meetings, delivering a polished, professional first impression even in a noisy environment.

The clear, text-led format allowed busy executives to quickly grasp the full story — from problem to patented solution to multi-market opportunity. Highlighting the Dutch Ministry of Defence collaboration and four targeted industry verticals sparked high-quality conversations around licensing, co-development, and investment.

Deep Sleep Technologies reported strong engagement throughout the event and continued momentum into LSX Europe.