Behind the Scenes: Creating 3D Animations for a Leader in Oil & Gas Digital Solutions – Cinema 4D + After Effects Website Video Breakdown

We don't wait for clients to tell us what they need. At LiveUP Media in London, we spot problems in tech and engineering spaces and solve them with video animations that make sense of advanced systems. That's how we ended up creating 3D animations for a leader in digital well control for offshore oil and gas—before they even reached out. Their website relaunch needed visuals to show BOP monitoring and digital twins in action, so we built them.

If you're revamping your site and dealing with complex tech like this, check our new YouTube video. It shows us grinding through the process, no veneer—just us refining Cinema 4D models and After Effects layers to get it right.

How This Started: Spotting the Need and Delivering

Even big companies have untapped progress. This one was pushing boundaries in offshore drilling, with tools for real-time BOP monitoring, predictive maintenance, and compliance. Their relaunch required animations that cut through the complexity without outdated setups or literal depictions.

We saw the gap: their site needed web-ready visuals to explain digital twins—virtual reps of rigs and data flows—that operators, regulators, and investors could grasp fast. We didn't pitch; we delivered animations that align with their ambition, reducing explanation time and making their tech look authoritative on sub-pages like BOP monitoring.

That's our approach: we gear up for tech founders who are as driven as we are. Projects like this don't land in our inbox—we build reputation by solving real problems first.

The Grind: Our Process Step by Step

Our YouTube video breaks it down live, showing the team at work. Here's what we cover:

1. Aligning with Their Vision

We talked direct with their CEO to nail the big picture: focus on innovation, data clarity, and physical-digital blend. No control rooms or basics—just abstraction that highlights machine learning and physics-based insights.

2. Modeling in Cinema 4D

We built modular 3D assets: isometric rigs, data constellations turning into structures, glowing lines for predictive flows. This lets the digital twin come alive, showing how their systems predict failures in extreme setups.

3. Layering in After Effects

Shifted to After Effects for HUD overlays, UI integrations, and data streams that move with the models. We refined pacing to keep it snappy for web loading—no heavy files, just clean motion that fits device views.

4. Iterating for Results

Loops: test, tweak abstraction, ensure it loads fast.

The end? Animations that unify their site, from headers to BOP pages, making complex ops simple without losing depth.

Watch it here to see us solving these problems in real time:

Tools We Use: Built for Web Workflows

We stay close to robotics, AI, and manufacturing trends, so our tools handle the tech:

• Cinema 4D: For 3D models that export clean for web.

• After Effects: Adds motion without bloating files.

• Web Fit: We make sure animations plug into Figma prototypes, Webflow builds, or wireframes—no friction from design to live site.

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If you're using these for your revamp, we integrate directly, saving you the headache.

What It Achieves: Progress for Their Site

These animations cut non-productive time in explanations, just like their tech does for rigs. We've done similar for neurotech and manufacturing—always focusing on making progress visible, not hidden behind polish.

Need This for Your Website?

If you're a tech or engineering team in London pushing forward and need animations that visualize your systems for a site relaunch, we're ready. We don't wait; we contribute.

Hit us at [allan@liveupmedia.co.uk] or check our portfolio.

What's holding back your site's visuals? Comment below.

Tags: Website Video Animation, 3D Animation, Digital Twin Visualization, Oil and Gas Tech, Cinema 4D, After Effects, Web Design Animation, Figma Integration, Webflow Video, London Video Production, Tech Animation, Motion Graphics, Website Relaunch