Behind the Scenes: How We Create Animated Technical Videos for Industrial Brands

Every industrial or technology company needs to explain what they do—clearly, quickly, and accurately. At LiveUP Media, we specialize in animated video production for technology, industrial, and manufacturing clients who want to communicate complex ideas without confusion.

But what does the actual creative process look like?

We recently recorded a behind-the-scenes video of a real project meeting between our founder, Allan Rowland, and 3D lead, Gilad Baron.

This unscripted outtake shows our decision-making, honest feedback, and the collaboration that drives every animated video or website header we produce.

Inside a Real Animated Video Production Meeting

Our process is built around direct conversation and problem solving, not layers of creative theory. In the video, Allan and Gilad:

• Review animated scenes designed to visualize technical details—like dashboard metrics, data flows, and maintenance cycles for a client’s industrial equipment.

• Share honest feedback about things like video brightness, color palettes, and whether certain elements (like a drill head or dashboard) are clear and prominent enough for the client’s needs.

• Adjust in real-time based on both client requests and our own animation standards—making dashboard data larger, swapping out colors, and fine-tuning visuals for clarity.

  
  

Being both excited and genuinely curious is at the heart of our work. We openly discuss what’s working, what isn’t, and how every change impacts the final product. There’s never any guessing or glossing over details—every decision is tested and reviewed with technical accuracy in mind.

Why Share Our Process?

Many industrial and technology companies are searching for an animated video production company that understands the specifics of their field and isn’t afraid of technical challenges.

We believe showing our real workflow provides a glimpse into our process—whether you’re in industrial marketing, website header design, or need an animated explainer video—see how we operate and why efficient, honest communication leads to stronger work.

Our Approach:

• Simple Briefing: Most projects start with a one-line brief and technical assets (like CAD or 3D files).

• Collaborative Review: We work closely with clients at each stage, integrating feedback on everything from animation style to data accuracy.

• Rapid Problem Solving: Changes, even late in the process, are handled directly and with full transparency.

  
  

Watch the Full Behind-the-Scenes Video

Want to see how an animated video production project really comes together? Watch the full behind-the-scenes outtake for a direct look at our meetings, our approach to animated film for B2B tech, and how we build corporate videos for web, trade shows, and more.

Conclusion

If you’re searching for an industrial video production team, technology video production company, or animated video producer for your corporate website or sales team—reach out. We’re always happy to talk about new ideas and show how technology and animation can integrate for your brand.

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