How We Spotted Filtrowent's Buying Angles: A Manufacturing Video Production Case Study
- LiveUP Media - Video Production Company London
- Dec 30, 2025
- 3 min read
Updated: Dec 31, 2025
When Filtrowent approached us for a trade show video, we didn't treat it as creating a 3D animation of their dust extraction systems.
We wanted to know what drives their customers to buy, and then test creative approaches to communicate that.
This case study walks through how we identified angles, broke down their offering into strategic video opportunities, and delivered a fresh perspective on their products.
The Starting Point: More Than CAD Files
Filtrowent is a Polish industrial filtration company specializing in dust extraction, air quality systems, and bulk solids handling solutions.
Their products are sophisticated, but specs alone don't sell to manufacturing CEOs and plant managers.
We received CAD files and 3D models. That's the easy part. What matters is why customers buy.
Spotting the Angles: Compliance as a Buying Driver
As we dug into Filtrowent's offering, one critical angle stood out: ATEX compliance and fire protection.
For manufacturing facilities dealing with combustible dust or operating in hazardous environments, ATEX compliance is a regulatory requirement and a major urgency driver.
Other angles we identified:
Energy efficiency – reducing operational costs
Workplace safety – protecting employees from dust exposure
Environmental compliance – meeting emission standards
System reliability – minimizing downtime
Each of these angles opens up video storytelling opportunities. Each speaks to different stakeholders in a buying decision.
Testing and Adapting: Finding What Resonates
Once we'd identified these angles, We tested.
We explored different story/angle structures:
Problem-solution approaches
Compliance-first positioning
Efficiency and ROI angles
Safety and workplace stories
The result wasn't just a 3D animation. It is strategically targeted video content designed to resonate with the exact buyers who care about these specific pain points.
The Creative Work: Transforming CAD Into Strategic Visuals
The technical execution: working with CAD files, 3D modeling, animation—this is something we handle without friction. We're engineers who love systems and machines.
Why Our Background Matters
LiveUp Media isn't a traditional video production agency. Our founder and creative director came from IT engineering and programming. We're obsessed with how machines work, how systems operate, how technology functions in the real world.
We ask questions. We spot angles. We dig into technical documentation
The Result: A Fresh Perspective
When Filtrowent saw the finished video, they were excited. They hadn't seen their products positioned this way before.
The angle we'd chosen, connecting their solutions to real customer pain points, gave them a completely fresh perspective on their own offering.
They used the video at a major trade show, where it played to an audience of customers, partners, and industry stakeholders.
What This Means for Manufacturing Businesses
If you're a manufacturing founder or CEO, You understand your products, your market, and your customers.
But here's what we've learned: companies often don't see themselves clearly. They're too close to their own engineering and operations. They miss some angles that drive buying decisions.
That's where a partner like LiveUP Media comes in. We bring:
Engineering and programming expertise – we speak the language of systems and machines
Fresh perspective – we're not tied to how you've always positioned your products
Strategic thinking – we identify the buying angles that could matter
Testing mindset – we're comfortable exploring ideas, learning, and adapting
Technical excellence – custom animation and visualization that showcases your engineering
We're not generalists. We're specialists in manufacturing, industrial, and technology video production.
Ready to Find Your Angles?
If you're a manufacturing company with technical products and you want to explore new ways to engage your customers, let's talk.
We'll research your business, identify the angles that could matter, test ideas, and deliver video content to give you a fresh perspective on your own offering.
Because that's what we do. It's what we're built for. And it's what we love.
About LiveUp Media: We're a London-based video production company specializing in manufacturing, industrial, and technology video production. Our team comes from engineering and programming backgrounds.
We create custom animated videos, product visualizations, and trade show content that helps manufacturing companies find new ways to connect with their customers.
