Animated Video Production London: A Cybersecurity Case Study

As we started working with Czech Engineer Petr at Cyber Security company Bohemia Market, the first thing we noticed was the product itself wasn't going to win on looks.

It's functional industrial hardware that has been designed by engineers who've worked in critical infrastructure for decades.

We asked Who's buying this? What problem does it actually solve? Why would someone buy this product?

behind the scenes animated video production for cyber security company Secure RTU.

Why Compliancy Became the first Angle

SecureRTU's competitors offer software firewalls that are better looking than SecureRTU

Why would someone buy this product?

Competitor products don't have real physical world separation required by NIS2.

This physical boundary is what regulators need to see (Software can be hacked but Hardware can't.)

SecureRTU's customers don't choose the product because it's sleek or cutting-edge. They need it to comply with NIS2 in the EU, AWWA J100 in the US, NERC-CIP for utilities, cyber insurance mandates. which require physical segmentation, not just software controls.

Different Territories, Different Compliance Standards

SecureRTU sells to different regulatory environments, The EU has NIS2. The US has AWWA J100 and NERC-CIP. It's the same product and hardware, but different compliance languages and urgency drivers.

How We Built It: Animated Video Production for Technical Buyers

The animation itself opens with the 2021 Oldsmar water plant hack because every water utility operator knows that incident.

It's the moment the industry had to reckon with the risks of two-way remote access.

From there we show why remote connections create vulnerability, and how a physical one-way barrier eliminates it. We created a functional explainer video of the problem and the solution.

It's our creative approach, darker industrial aesthetic, pacing, grounded in utility and functional purpose. The visuals match the environments that industrial customers actually work in.

Why This Approach Works

When you're working with a product that isn't going to win on aesthetics, you have to find what it does win on.

For SecureRTU, that's compliance. The physical data diode is the differentiating factor that makes regulators, auditors, and insurance companies say "yes, this satisfies the requirement."

We ask questions. We get to know what the buying decision looks like. We identify pain points. We create videos that technical buyers respect because they're grounded in how those buyers actually make decisions.

This is the work we do with engineer founders and technical leaders building solutions to hard problems.

One product. Multiple territories. Multiple pain points. One foundational animation that works because we figured out what the selling point was.