Corporate Video Production London Trends 2026+, where is it headed?
- LiveUP Media - Video Production Company London
- Oct 17
- 5 min read
(Everything we know about corporate video production!)
A comprehensive review of where video production in London, UK is headed, from a team working with enterprise leadership teams from IFS.ai, HKA, Aquila Engineer, and Network Rail.
What are the latest trends and what is changing amidst the advancing world of building with AI and advanced automated systems.
Minimal footprint, high impact videography / Just 2 videographers
Instead of the usual 10-man video production crew, companies are opting for smaller footprint film crews; a smaller high impact video production company.
Clients are handing off in-house-shot footage to external partners for editing
Everything under 1 roof (animations, videography, video editing), opting for a less clunky traditional staccato process, the trajectory is leadership teams communicating as they go, looking for production partners to turn DIY or existing assets into professional video comms.
Corporate buying behaviour needs "get it done" and delivered
There is less appetite to converse about technical lighting and sound equipment decisions, clients want to know "can you deliver the video?". Requiring a more hands off approach handing over all of the technical logistics to video production companies.
Strategic Corporate Video Content Strategy Trends 2026+
Fireside (Natural Chats), leadership content, discussions, events
The trend seems to be towards less scripted video content. Companies aren't waiting anymore and are grabbing any tools they can (that fit into their busy lives) like filming podcasts from their desks or having employees film DIY content in the factory.
Video Production Partner vs button pusher
We've typically noticed a trend towards working higher up the chain directly with decision makers, CEOs, Communication Directors, Head of Marketing are hiring video production companies in London to move fast, make decisions and provide end-to-end full service video production services
Corporate Communication from the source
The organisational chart seems to be flattening, possibly a result of work from home during the COVID pandemic, but CEOs, business dev, product managers, marketing managers are reaching out directly for videography and video editing.
Where is Corporate Video Production in London, UK headed?
Strategic moves to utilise existing files / photos / videos captured in house
We receive a large number of requests to edit existing video content externally, adding flair, animations, text, graphics, branding.
That's a good move for low hanging fruits and not requiring a filming day, that's what we are seeing as a trend. Utilising existing assets.
Video Production Companies in London are increasingly working with companies to tap into this trove of treasure, all it needs is a company that is willing to connect with their digital asset management databases, curate and edit videos and become an integral part of the curation and publishing culture.
Brands no longer want stagnant archives of assets, they are looking for living breathing systems where they get autonomous edits right from their folders.
That DAMs will become more intelligent, and a new breed of video production company will be poised to generate content from existing assets .
Event Video Production in London is stronger than ever
Event video production is still going to be crucial, in person events, while the world becomes increasingly digitised, leader brands are still connecting on the ground to consensus, learn, connect.
As a small video production company in London it is our estimation, capturing these events will still be a critical part of corporate video production well up until at least 2030-2040
In-Person Trade Shows. Trade Fairs. Exhibitions. Summits
Exhibiting on a global stage will never disappear. Even if sometimes it can feel easier than ever to opt for an online-only demonstration, leader enterprises still have a visceral on-the-ground local presence.
We've seen an increase in the demand for tradeshow video production in the UK. Distilling how a company works, a product or initiative into a single video that can be played on a trade booth or global summit stage isn't going away soon.
In-house Podcasts Video Production
Companies are creating their own podcasts, there is incredible software such as riverside.fm that can create beautiful on brand in house podcasts, it records the live streams of your webcams and audio and gives you finished full and bitesize edits to share with high fidelity.
This has led to an increasing number of request for brands sending their full recorded podcasts to us for video editing, this is where video production companies like us take on a creative curating role to further edit and commercialise the podcast output, providing content for months or more focused videos for specific promotional needs mixing a variety of different assets.
Videography in London is becoming becoming more spontaneous.
The video production work we take on in London seems to becoming more spontaneous, companies seem to be building less corporate video production into their strategy, possibly due to the rise of creating content internally, but this changes when a high profile guess or VIP arrives for a filmed discussion or testimonial, the CEOs and head of marketing then scramble to find a small video production company who can professionally capture the interview confidently, looking for a videographer in London to get it filmed professionally.
And for a good reason, despite us being results driven and quality nerds, any content creation is better than none. Corporate video strategists know that search engines are soaking up content, video transcripts, hashtags and index using everything.
AI search SEO is becoming hugely relevant
AI search and SEO AI is becoming the new search engine.
Companies are starting to realise the shift, search requests are now coming from natural voice requests, and the AI systems are looking for companies with a finger on the pulse, providing highly relevant search results in the form of an answer.
Corporates are understanding the importance of keeping the brands pulse alive through social media, keeping their feeds active, documenting and sharing regular progress updates.
Producing leadership video production content is the easiest way to give Google and AI video editing tools access to hours of relevant contextual content that it can help use to rank, and gather the authority signals it needs.
Creativity is prioritising functionality, decision-making, versatility and scale
In general companies are moving faster, they expect the urgency and autonomy to support their company growth.
Given the recent trend of creating explainer videos, we have seen that companies will increasingly leverage no-filming video production solutions so they can simply hand their existing assets and blueprints to an explainer video company
and clients are opting for without significant input from the founders options.
requiring the transfer of responsibility from the enterprise client to the video production company, who in turn has the willingness and preparedness to take on more technical challenges as video production morphs from an art-driven business to a visual problem solving function.
Conclusion
With the emergence, things like Google Veo and Nano Banana, companies are moving forward, and they aren't waiting for old tools to catch up. The emergence of new tools are changing the world at an unprecedented pace.
The Video Production Companies role is not to outmanoeuvre or compete with innovation, it is to join forces in curation of video resources that help companies communicate effectively.
Brands are supplier agnostic, they are looking for the tools to get the job done.
Video production in London is morphing into a curative, tech-collaborative, building and operator role.
What are your thoughts on the future of video production during this AI revolution?
If you are a company looking for a different approach to corporate video production in London, let's chat.
