Meet the Insiders: Why We Are Unfit for Traditional Video Production
- 6 days ago
- 2 min read
At LiveUP Media, we don’t describe ourselves as "creatives." We are a hyper-specialised duo of computer scientists, programmers, and technical experts who happened to build an animation studio.
We realized early on that traditional filming is a distraction for companies building the future. It disrupts factory floors and turns complex engineering into generic footage. We decided to step into your world instead—using your actual tools and speaking your language to honor the real work.
Allan Rowland: The Systems Architect
Founder, LiveUP Media
Allan’s career didn't start behind a lens; it started in server rooms and data centers. With roots in visualization technology since the early 2000s, he spent a decade as a Systems Engineer and Solutions Architect for private banks and global media agencies.
He once founded a software company, CMDB Cloud, to help companies like Unilever visualize complex IT infrastructures. Today, he lead LiveUP Media with a "ruthless and pragmatic" focus on strategy, ensuring every video balances microscopic technical detail with macro-level industry impact.
Logic over Polish: Allan obsesses over knowledge transfer—simplifying advanced systems so they can be understood by decision-makers in the time it takes to finish a coffee.
The Musical Side: When the servers are down (or the renders are finished), Allan is a classically trained pianist with a deep love for Brahms, Chopin, and Rachmaninov.
Arran Clark: The Technical Engine
Lead Animator, LiveUP Media
Arran brings a raw, youthful energy to the studio, but it’s backed by a serious academic foundation in Computer Science. He doesn’t just animate; he experiments relentlessly with new tools and workflows to take every project to a level that leaves clients "shocked" by the quality.
From F1 to Animation: A deep passion for motorsport and F1 informs his work. Having lived in the South of France near the Monaco Grand Prix, he brings a "cinematic precision" to 3D projects that industry peers instantly respect.
Documentary Pedigree: Outside of client work, Arran runs Arami Media, a successful YouTube channel where his technical deep-dives have earned over 6M views.
Tool Hacker: Whether it’s hacking PrusaSlicer to generate 3D models directly from manufacturing workflows or mastering Blender, Arran refuses the "ordinary path".
One Team. One Mission.
We serve true innovators—the engineering teams pushing the frontiers of space, defense, energy, and motorsport. We take a one-line brief and full creative ownership because we know you have harder problems to solve than managing a video project.
Video for the Future