Behind the Edit: Catching Up with Arran Clark, Our Lead Video Editor

This week, I caught up with Arran Clark—one of LiveUP Media’s top video editors—fresh from completing his Computer Science degree. As expected, he jumped right back into the work with clarity and drive.

Reviewing and discussing ongoing technology video production projects to ensure that we are pushing boundaries and leading with innovation.

We reviewed ongoing video projects for brands like Deep Sleep Technologies and Filterwent. A key takeaway from our session? The importance of creating videos that don’t just look good—but directly support the client’s commercial objectives.

As Arran put it:

“The video should highlight the technology's technical prowess and appeal to their suppliers and other R&D departments.”

This mindset shift—focusing on attracting partners, not consumers—is what shapes our 45-second video approach. We’re not making fluff-filled montages. We’re building B2B visibility engines that help ambitious R&D and operations leaders show progress before their competitors catch up.

Arran brings a unique blend of technical fluency and motion design instinct—vital for projects where clarity, speed, and distinction matter. It’s good to have him back.