top of page

Case Study: Capturing API 2025 – Tech Event Videography for The Audio Programmer in London

Updated: Sep 1


When leading music technology educator The Audio Programmer set out to host their flagship API 2025 event at Point Blank Music School in London, they wanted more than just routine event footage. Their goal was to position their company as a tastemaker in the audio software sector—showing real community momentum, meaningful networking, and association with top industry figures.



As a videography and video editing team specializing in tech events in London, we worked directly with The Audio Programmer to deliver video content that not only highlighted their reputation but also provided practical value for their future partnerships, sponsorships, and brand building.



Why Tech Event Videography Matters for London’s B2B and Innovation Community


London is a hub for technology and creative industries, with companies and communities frequently gathering for launches, demos, and networking. For many founders and technical leaders, high-quality video is essential to show that your event is credible, well-attended, and worth attention in your field. 


Video isn’t just about documenting an evening—it’s about helping your company communicate: 


That you attract an engaged and growing audience 


That you are connected to prominent names in your sector 


That your community is active and relevant 



Our Approach: Videography Services for London Tech Events

We provided end-to-end video production for the event, bringing RED and Blackmagic Cinema cameras onsite to cover talks, networking sessions, and crowd interactions. Our team worked efficiently to set up and capture everything from wide shots of the venue to close-ups that showed people actively engaging and connecting.


Audio was recorded on professional equipment to ensure clarity, particularly for short, unscripted interviews with event speakers and attendees. We also collected b-roll throughout the evening to capture the atmosphere: the flow of the schedule, the hands-on demos, and the informal conversations that make these events valuable.


Video Editing for Technical Audiences

Post-event, we created both a main highlight reel and a set of social media cutdowns tailored to technical and business viewers. 

Our editing approach: 

Direct Storytelling: Emphasizing real moments and speaker insights, not just surface-level excitement 

Motion Graphics for Tech Brands: Themed graphics based on coding languages, audio waveforms, and UI design fit brands in the software, hardware, and innovation space 

Fast Turnaround: Quick delivery allows our clients to share their event while it’s still topical and build momentum in their community channels 

  


Results: Supporting Brand Positioning and Community Growth

The highlights of API 2025 presented The Audio Programmer as not just an educational group, but as a tastemaker and connector in music technology. The final videos made it easy for their team to showcase a well-attended, high-energy event to future partners, clients, and community members. 

Client feedback:“Love what you did here!” — Joshua Hodge, Founder

Based on this project’s success, we continue to support The Audio Programmer as their video production partner for future events and content. 


Our Work for Tech Companies and Events

If you are planning a tech event, meetup, product launch, or industry panel in London, we offer straightforward, reliable video services designed for founders, technical teams, and growing brands. Our process is direct: clear communication, professional filming, and editing that gets to the heart of your event’s value. 


Contact us to discuss your upcoming project or visit our portfolio to see more of our work in the London tech and innovation space. 


Further Reading



bottom of page